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10 Towers Challenge
Project type
Campaign design
Date
September 2024
Brief
How do you create a bold and meaningful visual identity for a high-impact community fundraiser on an exceptionally tight deadline?
10 Towers Challenge is a community fundraiser hosted by the housing and community association Poplar HARCA, in partnership with the European market leaders in home life safety Aico and Greener Solutions. The fundraiser challenged participants to climb 10 tower blocks in east London, including the iconic 27-storey modernist landmark by Ernö Goldfinger - Balfron Tower.
Building on a deep understanding of Poplar HARCA and the local area, the branding pack was designed to create a strong visual identity. A bespoke logo incorporated outlines of the actual tower blocks featured in the challenge, ensuring a meaningful connection to the East London community and its history. The branding was well-received and helped drive engagement, with the event ultimately raising £24,000 for Asthma + Lung UK and The Aberfeldy Project.
